Building a Design Practice from the Ground up

Building a Design Practice from the Ground up

Building a Design Practice from the Ground up

What began as a single successful UX project in 2023 has grown into an award-winning design practice at Sumeru Inc. Built on creativity, persistence, and a commitment to going above and beyond, the practice quickly transformed from a one-person initiative into a trusted partner for agencies and brands worldwide.

What began as a single successful UX project in 2023 has grown into an award-winning design practice at Sumeru Inc. Built on creativity, persistence, and a commitment to going above and beyond, the practice quickly transformed from a one-person initiative into a trusted partner for agencies and brands worldwide.

Headquarters

Headquarters

Los Angeles, CA

Founded

Founded

2003

2003

Industry

Industry

Technology Consulting & Services

Technology Consulting & Services

Company size

Company size

500+

The Spark

The Spark

In 2023, I took on an astrology services product -
The Art of Living JyotisVastu Academy as a UX designer. What began as a small platform quickly became one of the biggets players in a billion dollar market—customers grew, brand recognition soared, and I found myself working directly with the CEO on something deeply personal to him.

Opportunity

Opportunity

Impressed by the impact, the CEO offered me something rare: the chance to build a new design practice inside Sumeru Inc.

While there had been previous attempts, the timing and my background created the right conditions for it to take root. With a blend of fine arts training, experience running one of the largest student-led creative agencies, and the persistence of a freelancer who knew how to source and deliver projects, I set out to build the practice from the ground up.

98%

98%

98%

Clients continued or came back

for more business

35+

35+

35+

New Clients Procured

150%

150%

150%

Projected YoY Growth

Projected YoY Growth

Within 2 months, I was given the opportunity to rebrand Sumeru's 20-year old symbol to a more fresh and modern look

The Grind

The Grind

In January 2024, I officially began.

Within a week, I landed my first client. Then another. Then another.

I made a simple rule for myself: always deliver more than what’s asked for.

That meant 12–14 hour days, juggling design delivery with prospecting, pitching, and building trust.

The Breakthrough

The Breakthrough

By the end of 2023, the numbers told the story: 20+ client projects completed.

Agencies and partners began to see us not just as another design shop, but as a long-term creative partner.


It became clear that this attempt at building a new creative practice at Sumeru Inc. wasn't going to be like anything tried before.

The Website Redesign of ODUGlobal led by KWall won a 2025 Web Excellence Award

Continuing the Momentum

2024 marked a turning point. We nearly doubled our revenue through new client onboarding and the strength of continued long-term relationships. To keep up with demand, we grew our on-shore team with new resources, ensuring we could deliver at scale while maintaining the creativity and attention to detail that defined our beginnings.

Partnerships & Long-Term Engagements

Almost every client we worked with came back for additional projects. Agencies like KWall have partnered with us for over a year, while Hawke Media has continued with us for more than six months. These lasting engagements prove our value and positioned us as the go-to creative partner for high-impact, scalable design solutions.

KWall

Redefining Digital Experiences for Top US Universities

Universities Serviced

8

Total Annual Traffic

5M+

Hawke Media

Elevating the Web Experience for D2C Brands

Brands Serviced

10+

Total Monthly Traffic

250K+

Hawke Media

Elevating the Web Experience for D2C Brands

Brands Serviced

10+

Total Monthly Traffic

250K+

The Recognition

What started as a one-person bet turned into an award-winning design practice at Sumeru Inc. Built on creativity, persistence, and a relentless focus on exceptional delivery, the journey is only just beginning.

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