Revamping a vedic astrology services platform

Significantly elevated the visual aesthetic and optimized the booking flow to allow for a much faster checkout process.

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Headquarters

Los Angeles, CA

Founded

2019

Industry

E-commerce

Company size

500+

Challenge

The original platform had 3 major issues:

Outdated Visual Interface

Complex Booking Flow
Lack of consistency

The original platform had 3 major issues:

Outdated Visual Interface

Complex Booking Flow
Lack of consistency

Results

Post-revamp, the visuals got a major upgrade which put it on par with award-winning websites. The website saw a huge influx of traffic and a very successful user flow which led to 78% of the booking slots being booked and many times fully sold out slots.

10,000+

Monthly Visitors

78%

Booking Rate

50,000+

Consultations Provided

Process

Research & Analysis: This phase included analysis of Google Analytics data, conducting a site audit, creating user flows, and conducting visual research to create multiple moodboards of different potential styles

Information Architecture: Based on the findings, we restructured the website to build flows with the principle of the Path of Least Resistance

Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.

User Acceptance Testing: We conducted internal user acceptance tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.

Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Information Architecture: Based on the findings, we restructured the website to build flows with the principle of the Path of Least Resistance

Fatal User Pain Point

The biggest user pain point was in the most crucial flow of the platform:
The Booking Flow.

So here's the story, a user wants to book a consultation:

User selects their consultation of choice
Selects consultant
Fills out personal information
Fills out consultation details
After all this, it turns out, there is no slot available and no way to continue with another consultant, the user now has to start the process all over again.

There we have it, the biggest pain point that is costing the business potential customers.

Solution

We solved this with 2 approaches:

The quick path: We built a much faster user flow that will get the user directly into the booking flow from the moment they enter the homepage.

Journey Re-order: We consolidated 2-steps into one with an input section where the user can very quickly arrive at a consultant with their desired availability.

Conclusion

The elevation of the overall visual design along with key optimizations to the user experience led to a gradual and steady monthly traffic increase to 10,000+ visitors and getting slots fully booked to a point where new consultants had to be hired to keep up with the rising demand.